Conversion and UX fixes on an existing site often show up within 2–4 weeks. AI search visibility and organic rankings genuinely take longer — expect early signals by week 6–8 and real momentum by month 3. I'll tell you the honest timeline for your specific situation on the call, not a number designed to close you.

Both — but I'm most useful once you have a working product or service and real traffic or leads to diagnose. If you're pre-launch with zero data yet, I'll say so honestly and point you toward what to build first before spending on consulting.

I look at your site, your current traffic sources and how you show up (or don't) in AI search before we talk. On the call itself I ask about your goals and budget reality, then walk you through what I found — including things you can go fix yourself immediately, no obligation attached.

D2C and e-commerce, SaaS and tech products, real estate, and hospitality — those are where I've run the most engagements and can show you comparable outcomes. Outside those, I'll tell you upfront if I think someone more specialised would serve you better.